MERCADEO Versión en español
Mediabrands Globals Matt Seiler: Media agencies are part of their clients results with the Pay for Performance model
Cristian Vergara| 17 de julio de 2014
Matt Seiler, CEO Global de IPG Mediabrands
Matt Seiler, Global CEO of IPG Mediabrands, visited Colombia to inaugurate the new offices of Mediabrands in Bogota and be part of the discussion group Redesigning the model of the media agency along with journalist and former ambassador of Colombia in London, Mauricio Rodriguez.The executive referred to the global trends of media agencies and advertising business in the world. He emphasized the importance and benefits of the model Pay for Performance or P4P, according to which the media agency is an active participant in meeting the goals of their clients.”Advertisers would have better results if they work with an agency that will take them to a better level, beyond an investment budget,” Seiler said, who also said the company is considered a pioneer in this service model based on transparency criteria and strategic purchase that benefits the client.In principle, this practice uses Internet space, but it is estimated that the new automation technology of purchasing advertising includes other channels,” the manager said.IPG Mediabrands intends to automate 50% of all their media transactions in the USA by the end of 2015.
